Laura Mulvey 1975
"As erotic objects of desire for the characters within the story, and as erotic objects of desire for the spectator."
David Gauntlett 2002
"Images of the conventionally rugged, super-independent, extra-song macho man still circulate in pop culture"
Mackillon 2002
In 2002 Mackillon said males are now used in the similar way as women, in so far as they are being presented as sex objects and are seen to be more image conscious and sensitive.
Stereotypes
Men
- Heroic
- strong
- womaniser
- brave
- dumb
- powerful
- attractive
Women
- Goodlooking
- sex object
- helpless
- weak
- dependent
- powerless
- sexualised
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